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To dip, or not to dip - That’s Pringles’ question | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
By Russ Martin/Marketing magazine with files from Canadian Grocer

Pringles has election fever.

The brand’s latest Canadian campaign, The Pringles DIPbate, plays off the headline-grabbing Toronto mayoral election as well as smaller races around Ontario in cities like Brampton, Mississauga and Ottawa. The campaign hinges on a single question: dip or no dip?

http://www.canadiangrocer.com/uncategorized/to-dip-or-not-to-dip-thats-pringles-questions-44531
 

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